Sunday, September 6, 2009

It's Good to be King


With just 12 individually designed loft units, 123 King Boutique Residences are an oasis for the couture homeowner seeking a jolt of cool. Located in the prime lifestyle neighborhood at the intersection of Beverly Boulevard and Third Street, King offers it’s residents a refreshing take on urban living from the outside in. Internationally celebrated Pugh+Scarpa Architects conceptualized the modern exterior that will compliment the historical landscape for years to come. With 20 foot ceilings, height is used as a dramatic element of luxury, unique in each unit. Cascading light filters through a myriad of sources from floor to ceiling.

Shying away from traditional loft elements, King is more state of the art modern than industrial tech.

Interior designers, Abitar Dentro, have thought of everything on your need and want lists. Terazzo ground aggregate floors and fully integrated kitchens with hand polished white lacquer define understated luxury at its best. FireOrb floating fireplaces are poised in 4 of the units and strategic lighting sets the mood for any occasion. Need to get some work done? The mezzanine office is the perfect light-filled place, and King is turnkey wired for all your audio/visual obsessions. Would you expect any less? The oversized Master baths are fit for a king (and his queen) with separate spa tub and rain showers draped in sensual design elements and unexpected details. The climactic glories at King are the rooftop terraces, with show enhancing views of Santa Monica, Hollywood Hills, and Downtown.

You may never want to leave, but when you do, you’ve got convenience as your sidekick. And not the get in your car and drive there type of convenience. This is roll out of bed, walk a few blocks and you’re there type of convenience. A bad case of bed head? No worries. Your coffee and eggs Benedict from hotspot Kings Road Café can be delivered right to your rooftop terrace. And your dry-cleaning? Don’t worry, that’s delivered too. Mainstream fashion at The Beverly Center and one of a kind boutique shopping along Third is a car free excursion. A hot night at Sushi Roku or leisurely dinner with friends at Ortolan is just blocks away. By the time your friends get their cars out of valet, you’re already home. The dense amenities in this hood are more plentiful and unique than in any other area in Los Angeles. Just about anything you can think of is right around the corner - and in your living room. Yes, it’s good to be King.

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