Friday, September 25, 2009

Miuccia Prada



I have recently become quite fascinated with Miuccia Prada, or Mrs Prada as her staff calls her, or Miu Miu, her nickname. One of the things that I find the most interesting is the overall evolution of her career. She was born in Milan, the granddaughter of Prada founder, Mario Prada. But work in the family's luggage shop she would not, at least not until after her Political Science PhD, mime study, and communist party rallies (dressed in Yves St Laurent; an early display of her affection for contraries!). In 1978, she reluctantly took the reigns of Prada with her husband, Patrizio Bertelli, and has grown the brand into an international fashion leader by injecting her particular and unusual aesthetic into the veins of the brand. In 1992, she founded Miu Miu, the edgier, younger extension of the Miuccia Prada aesthetic, which shows in Paris, unlike Prada, which shows in Milan. The evolution continues with the establishment of the Prada Foundation, her non-profit organization dedicated to bringing an audience to contemporary art. I love that Mrs Prada finds progress in doing things differently; going against the obvious to innovate. It is said that she will pick a fabric in a color she hates and relishes in the joy of creating something beautiful from it.

One of my favorite looks from Prada S/S 10 shown yesterday in Milan (I love, love, love the red lips):


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