Even though I live in LA, where it can be 80 degrees in the middle of winter, I do love my fur! I don't know if it was my great grandmother's sable collars or the first vintage chocolate mink shrug I bought, but I think there is something so fabulously glamorous about a beautifully done fur. On the other hand, my first day-after-Thanksgiving working at Escada in Seattle was spent in lock down due to the PETA protests lining 5th Avenue. A happy medium? I'm not sure there is one as far as the PETA camp is concerned, but ethical minded fur consumers can now shop easily. You've probably seen the great ads shot by Raymond Meier in Vogue but just what is the Origin Assured initiative? Basically the International Fur Trade Federation partnered with the top 4 fur auction houses (the majority of fur is sold through auction houses - who knew?) to monitor the national regulations ensuring openness and transperency in the way fur is produced and assurance in the humane treatment of the critters. The monitoring is done by an independent trade inspection company based out of Switzerland. Look out for these labels:
It's no surprise that four of our favorites are leading the way; Oscar de la Renta, John Galliano, Roberto Cavalli, and Uncle Karl have all put their stamp on the campaign.
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